Our second operating platform is less tangible, but we believe it is more responsive to the customer through a dynamic approach that connects the dots between the buyer and seller regardless of where each are located. Under this approach, Meat & Fish coordinates orders for the Southeast with a national reach, while being the focal point of a nation-wide network for buyers and sellers across the country.
By breaking out of the typical food supply and distribution model, our products flow directly from the supplier to the buyer instead of bouncing from stop to stop in a network of regional and national warehouse and distribution centers. It is an economic reality that every stop in the product delivery cycle adds another level of work; prolongs the delivery time; adds expenses, and imperils the freshness of the products passing through the cycle. What we do, and have done successfully in other operations, is to have our products drop-shipped directly from the source to a network of country clubs, casinos, hotels, resorts, and restaurants that will continue to be our primary wholesale marketplace.
It is no secret that most of the US Seafood operations are clustered along both coasts and the Gulf of Mexico. According to the National Oceanic and Atmospheric Administration only 0.2% of the American seafood harvest of close to 10 million pounds comes from the interior of the country and virtually all of that comes from the Great Lakes region. Because of our relationship with buyers in the underserved parts of the country, we can penetrate an untapped market for fresh, sea to buyer seafood.
Our past experience has shown us that seafood consumption directly correlates to the availability of high quality products in the places where consumers live. We believe that we have the ability to reach people all throughout the country through the infrastructure we have already created, and people in the middle of the country will not be excluded from the robust seafood market because they live where they do.
We use established delivery means, air or ground, to ensure reliability, freshness, and responsible pricing. We have a contract with FedEx Ground which will guarantee next day delivery anywhere in North and South Carolina, and we have a similar contract in place to guarantee next day air delivery to buyers on 14 Caribbean Islands. We will also use a combination of both delivery approaches across the United States
Our two operating platforms, working in parallel, offer us clear advantages in two major respects:
- Our hybrid business model allows us to create the sales volume to supply the widest spectrum of consumers in the broadest geographic area.
- The way we operate allows us to cut our structural operating costs since the use of drop-shipping from source to consumer means we do not take possession of all the products we sell. There is no need to receive, warehouse, and deliver this segment of our products ourselves. Reputable delivery services who share our high quality standards will do it for us
In effect, we achieve efficiencies in both critical mass and economy of scale. We are big enough to do business with some of the best suppliers of quality meat, seafood, poultry, and game in the country, while remaining nimble enough to remain a local operation which is true to our mission.
Meat & Fish fills a niche under the radar in the same way that has worked so successfully in the past, by executing to the highest quality standards and offering consistent and honest service on a par with the leaders of the industry. We are not as big as the largest competitors, but there is no reason why we cannot be as professional. It is something we know how to do.